Anyone can write bad advertising. It takes skill and understanding of the target market to create good advertising. If your customer is a hunter, camper, or angler, you've come to the right place for powerful copy.
Let me work with you, so you can focus on what you do best: running your business. Here is a sample of some of the copy I provide.
Brochures and Booklets - A brochure or booklet can be a simple single color trifold, or multipage with full color photos. Either way, they still represent you to your customers.
Long Copy Sales Letters - The workhorse of the direct response market, both online and offline. There are very few products that can't be sold with a sales letter. Crafting sales letters that get results takes an intimate understanding of the customer and their wants and needs.
Catalog Copy - Catalogs usually use short copy. In some ways they are more challenging to write than long copy due to the limited amount of space. Often they are full of dull statistics that make customers fall asleep or skim right over.
Print Ads - Newspapers, magazines, and even the local phone book. Are you letting the employees at the Yellow Pages or newspaper write
your ads? Often they just want to sell you more space, because the bigger the ad, the more they can charge.
Web Pages - An absolutely essential selling tool in this day and age. Make the most out of your space on the web with copy that focuses on the customer's desires and what your product or service offers them.
Autoresponders - Autoresponders are all about building relationships with customers through email. Capture your customers' email addresses and feed them a steady diet of information that positions you as an expert and your product or services as the solution to their problems.
E-Newsletters - Once you have their address, an e-newsletter reminds your customers you exist. Did you know the number one reason customers stop buying a product or service is they forget about them? E-newsletters keep you in front of your customers with helpful information. It's simple and inexpensive to setup an email newsletter using the emails you've captured.
Articles - Compelling materials for e-newsletters, corporate newsletters, web sites, blogs, you name it.
Postcards - Very few people can resist at least looking at a postcard. A correctly worded coupon or special sales alert in the mail can bring customers flocking.
Direct Mail Packages - A direct mail package can combine many of the above components into an effective selling system.
